hello and welcome to the first English
today business DVD in our new story on
the job you'll meet two young career
girls and with them you'll learn about
company life and the language you use in
the workplace in each DVD there's a
program that focuses on job skills and
describes modern business strategies
that will help you to be successful at
work in this DVD there are five episodes
of on-the-job followed by the business
skills program that looks at
brainstorming techniques then we'll look
at how to talk about work how to
describe a company its organization and
its development finally we'll look at
how to talk about markets so enjoy your
viewing this report is so boring numbers
accounts and statistics I hate it I'm an
artist when I was younger I used to
write short stories novels poems and I
was good at it what has happened to my
inspiration what am I doing here a
publishing house that's where I would
like to work ok Victoria stop dreaming
let's get back to the report the boss
wants it on his desk at 5:00 this
afternoon Oh
isn't there anything more interesting to
do like listening to some good music
telephone hello this is Victoria Lee Oh
Lucy what can I do for you no I'm not
busy well actually I am very busy I have
to write a boring report for the boss
anyway what is it is there a problem
what Mr Lewis wants to speak with me
really yes yes of course
put him through him good morning mr.
Lewis it's a pleasure to hear from you
how are you I'm fine sir what can I do
for you yes I know the product it's very
interesting innovative and the marketing
department thinks it has a lot of
potential for the international market
what me really thank you sir yes yes
immediately yes yes Victoria today is
your lucky day bye-bye boring report
so you are Anne Baxter yes yes I am I'm
sorry really I am so sorry
nice to meet you
I'm mr. Stephen how do you do I'm so
sorry mr. Stephen and please sit down
it's all right how are you today I'm a
little nervous and this isn't a good
start that's alright
well Anne where are you from I'm English
I'm from Oxford great a true Brit
can you speak any other languages French
German Spanish I can speak French um a
little Spanish and a few words of
Italian my sister is in Rome studying
history of art to dust okay okay very
interesting and can you use a computer
the internet I'm not a genius with the
computer but but I can use one great and
I have your CV here and I see you
already work here what do you do exactly
I do this and that um I usually work
from home I have an office in my room
with a big desk and and two chairs and
were fine fine that's that's fine and uh
do you live alone
no I share a flat with my Australian
friend Alice and there's a new flatmate
now his name is Jack he's from New York
he's very nice that's that's fine that's
fine great and you're you're very well
prepared you you have a good education
and you're very precise you're just the
person
this internship oh thank you mr. Stevens
thank you so much for this opportunity
good now let's see if you know the names
of jobs and professions
I will mine a job and a profession you
try and guess what it is all right
number one what's this what's my job
uh ladies and gentlemen what would you
like to eat this evening
what am i a waiter exactly a waiter now
this one what's my job
difficult job I'm a computer technician
a computer technician okay next one this
one what's my job I'm a I'm a no I'm not
a policeman I'm a policeman a policeman
be careful of the pronunciation next
what's my job
hello hello yes yes yes thank you what's
my job I'm a difficult one secretary
this is the pronunciation I'm a
secretary next one let's see uh-huh
here this one here
what's my job I'm a I'm a conductor I'm
a conductor all right and this one this
one here I'm a scientist again a
difficult pronunciation scientist this
one here that's 78 we're willing in for
the chips and then lucky for the chicken
that makes that'll be 79 euro madam
thank you I'm a cash assistant a cash
assistant all right next one this one
here follow me
you see this beautiful monument that we
have in the city of Florence is the
Duomo what's my job I'm a tourist guide
listen to the pronunciation I'm a
tourist guide this one this is difficult
ladies and gentlemen of the jury I
believe that this man is innocent my job
I'm a lawyer a lawyer next this one i'ma
yeah a painter a painter good and the
last one what do you think this is I'm
retired I have no job I'm retired so
what's your job what's your father's job
what's your mother's job well let's look
at the screen together and check the
spelling and the pronunciation of the
jobs we've just looked at all right so
here's the screen good the question is
what's your job so the first one I'm a
waiter where does a waiter work exactly
in a restaurant next one I'm a computer
technician where does he work exactly in
a company I'm a policeman where there's
a policeman work in the police
headquarters headquarters all right next
I'm a secretary
pronunciation secretary where do I work
in an office okay I'm a conductor where
do I work in the theater in the theater
I'm a scientist I work in a laboratory a
laboratory difficult pronunciation next
I am a cache assistant I work in a
supermarket or in a shop I'm a tourist
guide I work in a tourist center I'm a
lawyer I work in a law court a law court
I'm a painter I work in a studio I'm
retired
I don't work
I stay at home okay now those are the
different some different jobs and
professions now let's look at some of
the questions that you can ask people
about their jobs let's look at the
screen again you could ask for example
do you enjoy do you like your job or you
could ask do you have responsibility in
your job or what about this do you have
a good salary does your salary reflect
your job or training training education
do you attend training courses another
one this do you have promotion prospects
promotion prospects another one are the
working conditions good are the working
conditions good like holidays for
example then do you meet a lot of people
do you meet a lot of people and one more
is your job
creative is your job creative so some of
the those are the questions you can ask
in conversation talking about jobs good
well that's the end of the first lesson
and I look forward to seeing you in the
second bye
hello and welcome to business talk the
program dedicated to talking about
business skills and techniques today's
program is all about brainstorming a
very popular conference technique
designed to obtain the maximum number of
ideas relating to a specific subject in
a bit Lucina will give a short
demonstration so you can see what it is
all about but first of all what does
brainstorming mean and why is it used
well people put their ideas together
with the aim of finding a solution to a
specific problem exactly it's a group
activity all the members suggest ideas
and their contributions then stimulate
new ideas and the first rule is any idea
is acceptable sometimes it's the most
outrageous idea that can help generate a
solution to the problem the ideal number
of people for a brainstorming meeting is
from 3 to 8 too many people could get a
bit out of hand
well even eight people calling out ideas
and making comments could get chaotic so
it's useful to have a facilitator a
person who doesn't contribute but keeps
this session on course and records the
ideas on a flip chart and although this
is a common technique used in the
corporate world you might be surprised
to know that during a brainstorming
meeting all hierarchy and roles
disappear the philosophy behind this
strategy is to create a real sense of
democracy within the group so that
everyone feels their opinions are valued
now there are certain principles to
follow so that brainstorming works well
but before we look at these let's do a
little brainstorming so you actually see
how it works okay now there are only two
of us and there should really be three
or more people in a brainstorming
meeting but this is just to give you an
idea so listen carefully to the language
we use let's imagine a situation our
company needs to increase its production
space a brainstorming meeting has been
organized to gather some ideas let's
start how about opening a second factory
somewhere what if we closed this Factory
and open a larger factory out of town
let's explore the possibility of opening
a larger factory for production and keep
this space to make the shop bigger
perhaps we could rent the building next
to the factory why don't we look into
renting part of the building next door
what about sharing a production space
with another company couldn't we examine
the possibility of building a third
floor let's try to reorganize the space
we have what if we organize four shifts
a day instead of three we could relocate
our administrative staff and keep
production here how about keeping the
production here and renting some office
space for the administrative staff would
we be able to reorganize the shop floor
space why don't we try moving all the
production to China we could move part
of the production to China
what about closing part of the
production line could we rethink the
production line how about keeping the
production of smaller items here and
moving the production of larger items to
China okay we're going to stop here
because we're running out of time but
this process could go on for much longer
until enough ideas have been collected
at this point a short list is made of
the best ideas so that they can be
carefully evaluated by considering how
each one would work in practice so the
aim is to conclude the brainstorming
session with one or two good ideas that
can be put into action and hopefully
solve the problem did you notice how we
didn't stop to judge or analyze the
ideas as they came up well that's
because if each idea were to be
discussed during the actual
brainstorming the ball would never get
rolling in too much time would be wasted
another thing you may have noticed is
that Lucy came up with an idea that had
nothing to do with increasing the
production space she suggested working
four shifts instead of three which
wouldn't solve the problem of
based at all yes remember all ideas are
accepted during the brainstorming
process because although an idea may
seem silly
it might instigate other ideas that
could instead give rise to a solution
yes actually you suggested something
interesting after the apparently
irrelevant idea I had
well I'm afraid our time is up for today
see you soon bye bye now as we said in
the program the language you use to put
forward your ideas during a
brainstorming session is really
important so what kind of language
should you use for brainstorming clear
well-structured sentences for example
are essential for this technique to be
effective and don't use any imperatives
or rhetorical language remember the aim
is to create democracy within the group
and everyone should feel that their
ideas are valued do you remember how we
make suggestions let's how about these
are the expressions we use in a
brainstorming session these expressions
open the way to more suggestions and
encourage other members to participate
let's look at some of the structures we
used during our brainstorming session
how about opening a second Factory
what if we open a larger factory out of
town
perhaps we could rent the building next
to the factory couldn't we build a third
floor let's try to reorganize the space
we have would we be able to reorganize
the shop floor space why don't we try
moving all the production to China we
could move part of the production to
China
what about closing part of the
production line notice how all these
suggestions promote group collaboration
brainstorming
is a group activity so it's important to
make everyone feel part of a team okay
now let's see if you've understood I'm
going to make some suggestions as though
I were in a brainstorming meeting and
then we'll see which are tentative
suggestions and which aren't ready we
could rent another factory let's build
another floor I think we should close
part of the production line how about
moving production to China why don't we
try relocating the administrative staff
in my opinion we should open another
Factory couldn't we reorganize the space
we have so of these seven ideas to are
not actually suggestions which - yes the
- that started with I think and in my
opinion it's essential that in
brainstorming you don't try to assert
your own opinion what's important is to
work as a team try to limit the use of
AI and use we instead it's not easy when
English isn't your first language and
you probably need to practice a couple
of times for it to come naturally
right this way
and this is Gary and this is Rachel no
pleased to meet you Rachel is a very
important team member at our publishing
house she knows everything about the
company she was our first employee 1985
1985 and she can answer any questions
you may have
okay Anne you're in good hands have a
productive day
oh all right Anne are you ready uh well
mr. Stevens found at this publishing
house in 1985 oh just a moment okay okay
I'm ready now our first product was a
children's book it was very successful
and sold more than three million copies
we had 20 different translations over
time the company changed and diversified
and we have now fiction cookbooks and
tourist guides cookbooks and I'm sorry I
didn't catch that tourist guides we also
have an encyclopedia of history and one
of art history sometimes we publish
economic texts and our catalog with over
10,000 titles makes us one of the most
important publishers in the country we
also employ more than 150 people
is everything clear um
oh wait yes I think so
okay as you know this is Gary he works
in the advertising office where he
develops new client contacts and keeps
in touch with our authors pleasure to
meet you Anne it's so nice to have such
lovely colleagues in this company fine
in okay let's move from theory to action
this is your desk
here's your computer you know how to use
one don't you yes yes as I told mr.
Stevens
I'm not okay okay no need to waste time
okay um over there is the fax and the
photocopier okay there's a coffee
machine in the hall over there mm-hmm
but please few breaks and keep them
short do you understand uh yes excellent
and get to it
oh good morning mr. Chang excuse me I
was just rearranging my office take a
seat please thank you thank you it looks
very nice here thank you
well before we begin to talk about our
new product I would like to give this an
information about our company
Speedmaster Spectre is a multinational
company which specializes in
well-designed high-tech sporting goods
founded in Los Angeles in 1995 we now
have 15 branches worldwide that's very
interesting mrs. Lee how much is your
company's revenue over the past few
years
speedmaster spectres revenue has grown
impressively today we have a turnover of
more than 60 million euros of revenue
our revenues abroad amount to more than
50% of that total very impressive and
what are your target markets we have
product lines for men women and children
with gear covering head to toe our brand
is synonymous with reliability speed
master specter is trusted around the
world and we are considered one of the
leaders in our sector great so what can
you tell me about this new product this
is a revolutionary new tennis shoe it's
extremely durable thanks to our high
quality materials we're interested in
the Southeast Asian market we believe
that these shoes are the right product
for that market and where are they
manufactured right that's our strength
we have factories that make all work
standards and regulations in the
countries we would like to target and
what is your role mrs. Li in the past I
was responsible for the southern
European market just last week I took on
a new role to test and distribute our
products into the Chinese market it's a
very challenging position that could
deliver positive results together we can
do great things mrs. Li well goodbye
mrs. Li this meeting has been very
profitable for both of us let's talk
soon thank you mr. Chang and yes let's
meet again soon great bye bye
now we just saw Victoria doing a
presentation of her company's Spectre
and I would like to look at the
questions that we usually ask about
companies let's look at those together
on the screen so the first question we
usually ask is about the type of company
we say what type of company is it for
example a multinational a private a
public a family company
another question we often ask is about
the main or the principal activity so
the question would be what does the
company do or what is its main activity
for example manufacturing or engineering
or production another question is about
the employees look at the pronunciation
of that employees that's the name for
the people that work in a company so the
question could be how many employees are
there another question we often ask is
about subsidiaries or branches which are
small companies directly linked to the
main company and the question could be
does it have any branches does it have
any subsidiaries another question
important for us is the location where
is the company located or where is the
company situated and then we need to
know about the products the number of
products for example so we could say how
many products does the company have or
does it have a large product range and
then the last thing which is very
important is the money and when we
talk about the sales the profit etc we
talk about turnover or revenue and the
question is what is the annual turnover
or revenue of the company okay so those
are typical questions now let's look at
some answers in order to do this I want
to compare Spectre which Victoria works
for and then I want to look at the
company that my brother owns because my
brother has his own company is the owner
manager of the company he's the director
but it's very different to Spectre so
let's look at the difference between
them and let's look at the screen now if
you can see Spectre is a multinational
company it's a very big company but my
brother's company which is called
decorate decorate is a small family
company now Spectre specializes in these
in sports goods especially these
high-tech shoes but my brother's company
decorate produces kitchen where objects
like this kitchen where things for the
kitchen the employees now inspector they
have 1500 employees it's a big company
but in my brother's company there are
only 37 employees then the branches well
Spectre is a multinational it has 15
branches and factories abroad but my
brother has only one head office what
about the location well Spectre is
located in America in Los Angeles but my
brother's company is located in
Manchester in England then the product
range or Specter this company has men
products it has a hundred and forty
products but my brother's company only
has twenty so far then let's think of
the armed turnover well Spectre has a
turnover of sixty million euro
my brother has a turnover at the moment
of 750,000 but that's not bad so that's
the language that we use when we're
talking about companies in general so
next time in the third lesson we'll talk
about something new and I'll see you
then bye
good morning
ah so are you ready yes quite ready okay
then let's begin hello my name is Gary
Reynolds from pilgrim publishing may I
speak to mr. Jones
haha mrs. Jones how are you and how is
that wonderful apple pie of yours I'm
fine thanks
certainly I'll hold with a wink and a
nudge you can get whatever you want even
imaginary apple pie this author is too
important for us hello mr. Jones and how
are you I'm fine thank you
I wanted to know if you are interested
in contributing to a new cooking guide
that we have to bring out soon
yes it's a six-volume collection of
recipes to fit the needs of all tastes
with a detailed photo guide for
preparation and cooking techniques and
we have to have the materials by the end
of next month right exactly
um sure
of course yes uh excuse me could you
hold on for a moment and that's enough
stop now I I can't concentrate
yes uh so as I said earlier if you
accept I can send you a copy of the
contract that you should sign and return
no no I'm sorry
we can't wait until next Tuesday uh well
I'll have to check with my boss I need
to ask mr. Stevens if we can organize a
meeting for next week in the meantime do
you need any prep materials no no
problem at all I can send you an email
immediately okay
goodbye it was a pleasure speaking to
you do you always have to take notes yes
yes I do um I have to learn as much as I
can and there's so much to learn I
studied my note to every evening what a
model colleague you you're so serious so
diligent and an absolute nut about
cleaning truly an asset to this company
you're making fun of me no no of course
not
it's such a shame such beautiful eyes
shouldn't only read all the time come on
Gary stop it let's get back to work okay
okay I mustn't pay you any compliments
then so miss Baxter can you give me the
notes from my conversation with mr.
Jones okay so you said to mr. Jones that
oh I have to start from the beginning
right yeah and calm down it's not an
exam I know what we should do you should
try a telephone call me hmm oh no oh no
no no no I I'm not ready sure you are
it's not that difficult
okay okay here who do we have to call
next try to call mr. Clifford hello this
is Anne Baxter from pilgrim publishing
please may I speak to mr. Clifford oh I
see all right all right thank you very
much right goodbye
well um what happened well come on tell
me I dialed the wrong number
good now let's look at company
organization as I said before companies
are usually divided into departments so
let's look at some different departments
in a large organization for example you
can have human resources
now human resources is usually personnel
its training training is like education
and it's wages and salaries Human
Resources another department is finance
now in finance you usually have the
areas of purchasing which is buying
things also customer accounts and other
financial services the next department
is production now in this particular
department you have producing the goods
you check the quality you do the
packaging and you distribute the goods
to customers
that's production and the last one we're
going to look at is marketing and in
marketing you advertise the product and
you organize sales so here they are
Human Resources finance production and
marketing now it's your turn I am going
to describe some activities in these
departments and you must decide which of
the department the activity is in okay
I'll give you an example for example
which cut which department recruits
staff recruits that's difficult verb
takes on staff which one Human Resources
finance production marketing exactly
Human Resources now you go which
department creates and
image creates an image mmm marketing
good next one which department
manufactures and produces the goods no
it's easy production all right next one
which department very important pays
salaries salaries Human Resources
exactly next one which of these
departments packs the goods in boxes and
in crates which packs the goods
packaging makhno marketing only
production exactly its production all
right next one which of these prepares
invoices
now do you know invoices invoices are
like the bills that you send to
customers or suppliers which one that's
a job for finance exactly next one which
Department checks the quality of the
goods the quality marketing no no
production that's it good next one who
trains the staff who teaches the staff
who organizes courses hmm yeah
Human Resources all right now who
dispatches the products dispatches that
sends the products which one it is
production actually its production this
is easy
which one designs an advertising
campaign an advertising campaign obvious
marketing okay who does the budget taxes
and investment hmm clear yeah that's
finance finance department taxes now who
purchases that's difficult verb who
purchases that means buys
who purchases supplies who purchases
things for the company which one do you
think marketing production Human
Resources well actually its finance
finest they purchase and the last one
who plans the method of sales the method
of selling it to the public Human
Resources finance production marketing
marketing fantastic so good so there you
have an idea of four of the most
important departments that you find in
large organizations well that's all for
now and I look forward to seeing you in
the next DVD for some more business
English so goodbye for now
so mr. Stevens may I begin to explain
our typographic services just a moment
mr. Richardson I'm still waiting for our
new intern she has a lot to learn and I
think our meeting would be very useful
for morning I'm sorry I'm late mr.
Stevens
never mind Anne and this is mr.
Richardson how do you do
good money and I see you've had your
hair John very nice oh thank you mr.
Stevens hmm it looks like you were out
late last night I hope you had fun were
you at a party or perhaps a club oh no I
was at home actually it was quite a
difficult night and anyway um I don't
want to bore you with my personal
problems right so mr. Richardson tell us
about your type of graphical services
founded by Charles Emerson Mont X has
been active in the typographic market
since 1985 from the beginning we have
been known for our innovation and high
quality products mr. Emerson's children
John and Lucy have continued the
tradition by improving and enlarging the
family business
the first montec Sophos was located in
Russell Street Russell Street that's
where the flower market is I went there
just the other day and bought two
beautiful yellow orchids I'm sorry I'm
sorry mr. Richardson I I didn't mean to
interrupt you as I was saying over the
years and following changes in the
market our company has diversified and
extended its line of products we've
purchased the latest technology offering
our customers the best package available
on the market today in 2000 we moved to
a larger office space in order to
improve production and new headquarters
are located in Rodney Road and we have
approximately 55,000 square meters at
our disposal well that's a huge space
yes that's right it's very big anyway
our first success was with brochures
marketing Flyers pamphlets and company
catalogs we also provided business cards
and general printing services over time
we moved into book publishing as digital
technology and expansions in the market
gave us the skills to enter the market
currently we're equipped to provide
highest quality publishing at an
extremely competitive price a current
capacity is more than 100 million pages
per year
so and have you understood everything
would you like to sum up what mr.
Richardson has said me yes
could you oh um all right I'll try
established in 1985 by Charles Emerson
mom Tex has successfully grown and
adapted to changing client needs in 2000
the company transferred to Rodney Road
where thanks to cutting-edge equipment
capable of high volume it has optimized
its production and extended its
offerings specializing in the publishing
sector currently it provides top quality
printing at extremely attractive pricing
well done there you have a great ability
to summarize you know mr. Richardson we
aren't very pleased with our current
typographers they don't need deadlines
professionalism efficiency and
punctuality are the keys to our success
do you know that in just a few years the
number of menthe exclaims has grown by
100 percent and what sort of printing do
you principally use digital printing and
offset printing in the case of
high-density needs what offset printing
young lady you work for a publishing
house and you don't know what offset
printing is um no sir I'm afraid I don't
is it important and offset printing is
the classic way in which a graphic
project done on a computer is converted
to the final printed page I get it
well it is important it's extremely
important what an idiot I must see
I basically told you I have no
technological know-how you know mr.
Stevens I am studying the editors manual
that you gave me but but I haven't got
to the letter O yet so in that scene you
saw mr. Richardson talking about the
history of his company now to help you
understand the language I would like to
talk to you about my brother because he
has a company of his own which he opened
in 1993 and it's really interesting
because one day when he was in a cafe
with a friend of his he had an idea they
were sitting at a table and between them
they had an object something like this
it was transparent with petals inside it
and he thought well wouldn't it be
fantastic if they could fix that idea so
what he did is he designed a prototype
this is the example and he made the
first prototype of Pixy glass and you
can see inside there are real natural
objects in the Plexiglas then he did
some market research to see if people
would like objects like this and he
found some potential customers so then
he looked for some suppliers people who
would sell him the Plexiglas then he
needed the money so he asked some banks
for financial support and he set up or
he established a company he formed a
partnership with his friend and then he
invented a name now the name of the
company is deco reet
so it's dead core which is like
decoration it which is eat decorate then
he rented an office he hired a secretary
for administration and he launched the
first product
now that was that was in 1993 and the
company has now developed a lot and
let's look on the screen because it's
interesting when you talk about company
history you use the simple past tense
but when you talk about how a company
develops we move into the present
perfect now let's look at the screen and
see how my brother's company has
developed well the company has grown it
has expanded and the sales has increased
a lot
sales have increased a lot now they
needed more people so they took on they
have taken on new staff probably about
seven or eight new people then equipment
they have purchased new equipment
because there's more production then the
product range has developed it has
diversified so you have more types of
product than before this was the
prototype and these are other examples
this plate here is another example of
the products they have developed so
product range has developed then the
client base well they have increased now
and they have more distributors that's
good the market now has extended from
England to the whole of Europe and as
you see investment they have invested
more in advertising and promoting the
products then they've moved to bigger
offices the premises are much larger and
they have opened a subsidiary in France
so the company is doing really well so
that's some of the language to talk
about company history and how a company
expands good that's the lesson for now
and I look forward to seeing you in the
next one bye
we're meeting here today to show mr.
Chang our new smarty tennis shoes these
innovative shoes are made of high
quality materials and are perfect for
the Southeast Asian market which as we
all know is expanding rapidly
we're especially interested in the
Chinese market which is growing at a
pace much faster than the rest of the
world excuse me for a moment Henry hi
I'm sorry but I'm in a meeting right now
let's talk later okay all right tell me
but hurry up no Henry I never told John
he could watch TV all day
he must have misunderstood all I said
was that he can watch all the TV he
wants but only after doing his homework
um um this really isn't the right moment
Henry I'm sorry can we continue this
conversation later on this evening
pardon the interruption now as I was
saying excuse me Victoria but do you
think this is the right product for the
Chinese market I think that before we
export smart in the Southeast Asia
market we need to take a close look at
the local competition and the markets
taste is in the sector excellent
observation Paul we've actually already
done market research and as mr. Cheng
can confirm demand for Sporting Goods in
China has grown by 50% over the past 10
years
fire Eastern consumers are increasingly
interested in the latest fashion they
have become the most demanding consumers
of fashion and quality in the world
isn't that right mr. Chang oh yes your
fashions have reached our shores fashion
is law especially for young consumers in
fact purchases are driven more by trends
then by the actual products and what
about the competition Victoria it's
well-known fact the labor costs are
lower in China and there
shoes produced in China much more cost
competitive than in Europe right again
Paul
however our shoes are manufactured with
high quality materials that target an
upper-level segment of the market this
market segment is quite happy to spend
more on products that are well equipped
last longer and are over higher quality
do you have any data now smarty says our
going in Europe and in the States yes
our marketing department sent me the
latest report just this morning and I'm
happy to say it's very encouraging
smarty has become one of our most
successful products of the last few
years demand is growing exponentially
and the satisfaction level of these
shoes is much higher than that of
similar shoes produced by other
companies in fact smarty shoes are
considered one of the most durable the
most functionable and most importantly
the most popular amongst the youth
market and what about a distribution
it's a very important aspect that we
shouldn't underestimate yes mr. Chang is
here to help clarify this issue for us
it is extremely important to have a
detailed distribution and promotion plan
we've also got to create a reputable
chain of agents to distribute our
products over the widest possible area
this in turn will help us make the
importation easier and reduce taxes for
entry into the Chinese market look I'm
very happy to provide you with any
information you may need as well as
contacts inside the Ministry of Industry
and the Chamber of Commerce but of
course success depends on your goals
your strategy and the type of financing
plan you're willing to provide and
besides that oh excuse me yes again John
what do you want I told that I'm an
important meeting
no John I didn't say that first do your
homework and then you can watch TV okay
and listen listen to me I don't care if
your friends aren't studying today just
because it's a holiday tomorrow do you
understand
tomorrow we're going to see your
grandparents so you have to study today
that's enough of this story John no
that's not true I'm a good mother and I
love you but it doesn't mean I don't
have the right to tell you what to do
listen I don't want to talk about this
anymore
goodbye pardon me just a little domestic
problem oh yes mrs. Lee well know that
kids caused more problems than work ah
you're right mr. Chang kids anyone who
understands them is a genius
so in that scene there were some
examples of the language we use when we
talk about markets to help us understand
that language more let's go to the
computer and see it so if a company
wants to go into a new market we talk
about it as entering a market or even
penetrating a market now if a market has
been there for a while we say that the
market is established or it's well
established but often markets change if
they improve we talk about the market
situation growing or increasing but if
the opposite happens we say that the
market shrinks it's shrinking or it's
decreasing however if we find a change
which is uneven we say that the market
is fluctuating that it's changing or if
there is no change we talk about the
market as being stable if the market is
full and there is no more room to
promote or sell your product as a
company we say that the market is
saturated so those are the typical words
that we use when we describe markets now
also in the scene that we saw with
Victoria they talked a lot about China
and Europe the difference between the
two areas now China is an important
country which is coming up and what I'd
like to do now is to revise the
comparatives and superlatives in
particular the comparatives and look at
the difference between those two markets
Europe and China let's look at the
screen to help us here now if we think
about market growth in general market
growth in China at the moment is faster
in Europe it's slower
labor costs labor costs what's that that
is the cost of people people working
well in China as we know the labor costs
are definitely lower in Europe they're
higher what about market demand well at
the moment the demand for new products
and services in China is much greater
than in Europe in Europe it's less
production costs another thing well it's
cheaper to produce in China also because
labor costs are lower in Europe it's
more expensive so many companies are
moving to China for that reason how
about production time well usually it's
much shorter it takes less time to
produce in China than it does in Europe
where it's longer but what about high
tech well usually high tech in China is
less advanced than it is in Europe
Europe is still more advanced that might
change though and then design well I
would say that in China the situation is
more traditional whereas in Europe we
are still more innovative we're more
innovative so that's an example of how
you can compare different world markets
great well thank you and I'll see you in
the next lesson for something new bye
you